How can your pet brand win over the love of pet parents and leverage the current trends that are shaping the pet food industry right now? And how can appropriate packaging be used to support your growth? For flexible and <a href=”https://www.amcor.com/products/pet-care/emea”>sustainable pet food packaging</a> please check out Amcor!
Amcor’s EMEA Pet Food Marketing Manager, Manuella Teixeira, discusses with us the latest trends that are driving the current pet food packaging market including important topics such as brand transparency, pet humanisation, and sustainability set against the backdrop of the Covid 19 global pandemic.
Sustainability is a continued top trend in pet food and packaging
More than ever, pet parents tend to treat their pets as loyal companions and part of their family. Nowadays pet lovers not only want their pets to be as healthy as possible but also wish to respect the environment. This means higher expectations from pet care …