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Second is as a B2B online store which connects business-to-business. Either means, every human with entry to the Worldwide Web has engaged in online purchasing. Creating a seamless shopping journey that drives foot traffic from an online retailer to a bodily retailer ought to be a prime precedence for brands — particularly as the holidays rapidly approach. A latest Bazaarvoice study found that 89% of shoppers prefer vacation purchasing in-store; 72% said online and 22% prefer social media. It’s clear that the experience clients encounter online will influence whether or not they head to the brand’s store or discover products elsewhere. This also implies that manufacturers can no longer ignore the necessity to unify the net and in-store shopping experiences.
