When you buy domain and web hosting, navigating the world of domains can feel like choosing the perfect home address for your online presence. When it comes to selecting between a .com and an .it domain, there are several important factors to consider that can significantly impact your website’s identity, reach, and perception.
Understanding Domain Extensions
A domain extension is more than just the last part of your website address. It is an effective way to share where your brand came from, what it stands for, and who it’s meant for.
While .com is a global standard, when you opt for domain registration for .it domain, it represents a specific connection to Italy and offers unique advantages for businesses and individuals with Italian roots or interests.
Comparing .com Vs .it Domain: Key Differences
| Aspect | .com Domain | .it Domain |
| Global Recognition | Highest worldwide recognition. | Strong recognition, primarily in Italy. |
| Target Audience | Appeals to a global market | Focused on the Italian market and businesses targeting Italy. |
| Perceived Professionalism | Universal standard for international businesses | Highly professional within Italian and European contexts. |
| Registration Requirements | Minimal restrictions | Restricted to EEA citizens, residents, and organisations. |
| Search Engine Optimisation | Advantage for broad international SEO | Strong SEO performance for local Italian searches. |
| Brand Perception | Universal and versatile | Locally authentic and culturally specific. |
| Availability | Highly competitive, fewer names available | Greater availability of desired domain names. |
| Average Cost | $10-$15 per year | €10-€15 per year. |
| Credibility | Long-established and globally trusted | Builds trust and authenticity with Italian consumers. |
| Typical Use Cases | Multinational corporations, global startups | Local businesses, Italian enterprises, and cultural organisations. |
The Global Appeal of .com Domains
The .com domain has long been the most recognised and widely used domain extension worldwide. When you buy .it domain, its universal recognition provides several benefits:
- Immediate global understanding.
- Perceived as a standard for international businesses.
- Easier to remember for a global audience.
- Often considered more professional in many industries.
Many international companies prefer .com domains because they suggest a broader, more global approach to business. The extension is typically the first choice for startups, tech companies, and businesses looking to establish a worldwide presence.
Unique Advantages of .it Domains
The .it domain offers a more specialised and locally focused approach:
- A strong connection to Italian heritage and market.
- Builds immediate trust with Italian consumers.
- Shows commitment to the Italian market.
- Provides a sense of local authenticity.
- Often more available than comparable .com domains.
For businesses targeting Italian customers or those with a strong Italian connection, the .it domain can be a powerful branding tool. This means a direct link with Italy, which can be very helpful for businesses in fashion, food, design, and tourism.
Practical Considerations for .it Domain Registration
To register the .it domain, you will need to meet specific criteria:
- Be a citizen or resident of European Economic Area countries.
- Represent an organisation headquartered in these regions.
- Provide necessary documentation during the registration process.
The registration typically costs between 10-15 euros annually and can be completed through approved registrars.
Since 2012, .it domains have also supported internationalised domain names, allowing the use of special characters and accented letters.
Conclusion
The decision between .com and .it domain ultimately comes down to your goals, target market, and branding approach. Some businesses even choose to own both domains to maximize their presence and protect their brand.
