Podcasting is a good way to get your brand out there and become the authority on a topic, says Peter Foxhoven.
For entrepreneurs, getting their brand and company in front of their audience should be a major focal point. Peter Foxhoven is experienced in business startups and participating in podcasts. He says that more entrepreneurs should consider podcasting to help increase their reach.
According to Statista, 78{59d5fe09af3719deb1dce66a591b325aa20119f67775f5bbaa07f200cd03fe84} of Americans have heard about podcasts, and 57{59d5fe09af3719deb1dce66a591b325aa20119f67775f5bbaa07f200cd03fe84} have listened to a podcast. This means there were an estimated 120 million podcast listeners in 2021. This number is expected to rise to approximately 160 million listeners in 2023.
Peter Foxhoven says there are several key ways podcasting can help entrepreneurs.
Increasing authority: “Podcasting is a great way to expound on your expertise and offer your audience value,” he says. “A podcast can be entertaining, motivating or informative. Choose the kinds of topics …